Bianchi to Sponsor WorldTour Team Arkea-Samsic
Famous bike brand Bianchi has signed a multi-year sponsorship agreement with Team Arkéa-Samsic that will see the Bianchi Reparto Corse return to the prime of professional road cycling in the prestigious international UCI WorldTour calendar.
Bianchi's new sports partnership is with Arkéa-Samsic, a professional cycling team based in France, which is advancing to the WorldTour category going into the 2023 season thanks to excellent results achieved in 2022. This is an important comeback for bike-maker Bianchi, which heralds its return with an ambitious and growing team directly supported by the Italian brand's Reparto Corse division that’s dedicated to producing high-performance bicycles for use in professional racing. It has become more important for bike brands to sponsor professional cycling teams in recent years as consumers increasingly prefer to purchase bikes that are used in professional cycling races such as the Tour de France, Giro d’Italia, Vuelta a Espana, and famous classics such as Paris-Roubaix and Milano-San Remo.
“In recent years, Team Arkéa-Samsic has demonstrated growth by achieving its planned objectives. The solid organization and the international approach are two factors that we consider decisive. In the coming years we want to contribute to the team’s efforts to achieve new goals while being well-represented in the World Tour,” Bianchi CEO Fabrizio Scalzotto told Roadcycling.com.
According to a Bianchi spokesperson, the partnership with Team Arkéa-Samsic is also strategically important for Bianchi as it seeks to consolidate its position in the key French market. By leveraging the strength of an actively engaged fanbase, the team will work closely with Bianchi to get closer to the audience of users and fans through communication and co-marketing initiatives.
In addition to the new Bianchi Oltre RC bikes, Bianchi will supply Team Arkéa-Samsic with additional valuable cycling equipment, including the Bianchi Specialissima - Bianchi’s light and reactive all-round bike that’s perfect for stage racing and climbing. The award-winning Bianchi Aquila will be used by Team Arkéa-Samsic in time trials, while the Zolder Pro will be the weapon of choice in world cup cyclocross.
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