POC - which develops skiing and cycling helmets, apparel and accessories - today announced its partnership with Team Stölting. POC will be the official helmet, eyewear and apparel sponsor for the Germany-based professional road cycling team.

 

Team Stölting will be using products from POC's award-winning AVIP collection for enhanced performance and maximum safety on the roads. AVIP stands for Attention, Visibility, Interaction and Protection and is POC’s most ambitious initiative to date, promoting safety for road cyclists. The AVIP concept has been developed in Sweden in collaboration with some of the best minds in science, health and technology and in November 2014, the concept was awarded a Design S Award - Sweden’s national design award.

 

Commenting on the sponsorship of Team Stölting, POC Sports Marketing Manager Sara Laurell told Roadcycling.com "We are excited to partner with Team Stölting and we are proud to have the team riding in the full POC AVIP kit, supporting our mission of doing the best we can to save lives and to reduce the consequences of accidents for cyclists. These athletes are not only top cyclists, they will also play an important role in our development process and we are looking forward to support them with the most optimal equipment in their quest to win."

 

Team Stölting will be competing in road races across Europe in 2015 and field a roster of fifteen cyclists, including U23 Junior World Champion Lennard Kämna (Time Trial) as well as German Cross and Road Champions like Silvio Herklotz and Ole Quast. The basic concept of Team Stölting is to offer high-end materials, the latest know-how and technologies at all levels to its athletes in order to improve their performance. Since the start of this year the team is also a member of the French "Mouvement Pour un Cyclisme Crédible," a union created to defend the idea of clean cycling.

 

"We’re thrilled to work with such a great partner as POC to be able to develop and improve products together and to help our riders perform at their best," Jochen Hahn, CEO of Stölting Ruhr-Profi Radteam explained to Roadcycling.com.

 

The collaboration with Team Stölting is another interesting partnership for POC. In early 2014, POC announced a three-year partnership with Cannondale-Garmin Pro Cycling Team as well as an exclusive collaboration with Volvo Car Group.