It is truth universally accepted (if not necessarily lauded) that every cyclist will eventually need new hoods. Whether the cause is a crit pile-up, several years of gradual wear, or a curb hop gone horribly awry, no hoods last forever. SRAM's Lever Hoods let you smooth over the cracks and...

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Step into the future with the Red eTap AXS Shift/Brake System from SRAM. By utilizing a digital signal, motors, and hydraulic fluid, it eschews traditional shift and brake cable and housing and the increased maintenance that comes from cable stretch, contamination, and wear. Electronics also...

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The Red eTap AXS Shifter from SRAM puts intuitive eTap shift logic right at your fingertips and pairs with mechanical rim brakes for those seeking out a lightweight build or modernizing a favorite frameset. Add in the ability to connect to its impressive AXS app offering up the ability to check...

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With the simple tap of your finger, the SRAM Red eTap Blip Shift Buttons allow you to shift and choose where you want to be in control of your drivetrain. Working with SRAM's wireless AIREA satellite technology, this component gives you the advantage of maintaining a consistent body position...

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