Its easy to spend weeks if not months conjuring up a dream wheelset that never fits the bank account -- we certainly have done so ourselves. Snappy hubs, burly rims that don't flex under pressure, and lets face it, aesthetics matter too, but with high-end wheelsets typically landing in the...

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Every year we tell ourselves that we're going to budget our bike expenses, and inevitably every year we also hear new hype thrown around, new buzz words, and find ourselves craving upgrades on our steed -- but you don't need to leave your car rusting in the driveway to toss on a new wheelset....

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Built for hard-charging all mountain trail riding, the Industry Nine 1/1 Enduro S Carbon Wheels pair I9's fast-engaging 1/1 hubs with a robust 30mm wide carbon rim for the optimal balance of performance and price. The 1/1 Mountain Classic hubs feature 90 points of engagement, so you can maneuver...

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Enduro S 29in Super Boost 157 Wheelset

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Pairing the finely-crafted Hydra hubs with the proven rim profile of the Enduro 305, the Industry Nine Hydra Enduro S 29in Boost Wheelset offers elevated performance on challenging all-mountain terrain, but comes in at a more approachable price thanks to the use of 28 straight-pull steel spokes...

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Tackle big backcountry rides and challenging enduro descents with the Industry Nine Hydra Enduro S 29in Super Boost 157 Wheelset. As a more budget-friendly alternative to the Enduro 305 wheelset, these wheels use the same high-engagement Hydra hub system, but use straight-pull spokes made of...

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Keeping pace with the monster shredders in your group just got a significant confidence boost with the Industry Nine Hydra Enduro S Carbon 29in Boost Wheelset. The trail-loving company out of Ashville, North Carolina hand builds the Enduro S to satisfy the demands of rowdy enduro trails that...

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