RoadCycling.com - Cycling info as it should be - Your cycling magazine offering the latest cycling news

| news and results | video | product reviews and tech | interviews | training diary and training plans | training and health | cycling manager game | forums | cycling search | | cycling newswire | Roadcycling.com gear | link to us | about Roadcycling.com | VeloEmail.com | Roadcycling.mobi Roadcycling.mobi - Road cycling when you're on the move. Log on with your mobile phone |

Cycling Product Reviews and Tech

Trek to Sponsor Team RadioShack

By Dave Osborne
Dec 10, 2009 - 6:23:37 AM

2010 Team RadioShack Trek Madone bike.

 
Trek earlier today confirmed today that it will be the official bike sponsor of the 2010 Team RadioShack, continuing its relationship with Team Director Johan Bruyneel, 7-time Tour de France champion Lance Armstrong, and 11 other notable riders of the 2009 Astana Team.

"We are excited to fuel the success of our friends at Team RadioShack by providing the most technologically advanced bicycles and components in the world," commented Trek's Director of Marketing, Dean Gore. "Our sponsorship of professional athletes has consistently pushed Trek to innovate and produce products which perform at the absolute highest level, and we look forward to continuing these fruitful relationships."

Trek and Team RadioShack held their first official meetings at a team camp in Tucson, Arizona December 7-12. While at camp, Team RadioShack riders were outfitted with 2010 Trek bicycles and Bontrager gear.

For their training and race rigs, riders received custom-fitted 2010 Trek Madone bicycles. As the latest in a line of bikes that have won 9 of the last 10 editions of the Tour de France, the 2010 Trek Madone represents the culmination of over 30 years of bicycle innovation, technology, and refinement. Team Shack riders will also receive Trek's Prototype 2011 Speed Concept bicycles before gearing up for the Tour Down Under in January.

The newly-formed RadioShack pro cycling team will also be riding Bontrager components and accessories throughout the 2010 season, including Bontrager wheels, handlebars, stems, bar tape, bottles, cages, and computers.

Discuss Email Print Search Link to us

Share: Yahoo Buzz Buzz up! Delicious Facebook Cyclecluster Bookmark on Google Bookmark on Yahoo StumbleUpon Newsvine Furl Reddit Symbaloo

Related articles

Trek to Sponsor Team RadioShack - Dec 10, 2009 - 6:23:37 AM
Trek named Team Astana's official bike sponsor - Dec 13, 2007 - 4:56:34 AM

RoadCycling.com Training Diary and Training Plans
Username
Password

Latest Cycling News
2010 Paris-Nice Results - Stage 2
Bonnet Wins Stage Two of 2010 Paris-Nice
Armstrong Preps for One-Day Race
Team HTC-Columbia Ready to Take On 2010 Tirreno-Adriatico
Greg Henderson Wins Stage 1 of 2010 Paris-Nice
Gert Steegmans Undergoes Successful Surgery
Contador Worried About Leg Injury
2010 Paris-Nice Results - Stage 1
Gert Steegmans Fractures Collarbone
2010 Paris-Nice Results - Prologue
Rabon Wins 2010 Vuelta a Murcia; Theo Bos Wins Final Stage
2010 Vuelta a Murcia Results - Stage 5
2010 Montepaschi Stade Bianche Eroica Results
2010 Vuelta a Murcia Results - Stage 4
2010 Vuelta a Murcia Results - Stage 3

| news and results | video | product reviews and tech | interviews | training and health | training diary and training plans | cycling manager game | bike forums | cycling search | bike shop | | cycling newswire | Roadcycling.com gear | link to us | about RoadCycling.com | VeloEmail.com | Roadcycling.mobi Roadcycling.mobi - Road cycling when you're on the move. Log on with your mobile phone |

RoadCycling.com - Road cycling magazine presenting cycling news and cycling info as it should be
- in partnership with NBC Sports, msnbc.com and msn
Roadcycling.com is committed to doing its part to protect the environment. Roadcycling.com is hosted and produced on carbon neutral facilities.

Copyright 2010 Roadcycling.com - a part of Seven Sparkles International.
All rights reserved.
Contact us | Advertising info | Privacy policy