Roadcycling.com Cycling Search Google results - optimized for cyclists
Cycling News
SRAM Force on Course
By Thomas Valentinsen
Mar 2, 2006, 19:59
The
grueling seven-stage, 1,100 kilometer, Tour of
California marked the stage racing premiere for SRAM’s Force professional level
road componentry as Kodakgallery.com/Sierra Nevada rider Ben Jacques-Maynes
completed the inaugural event equipped with the all new 10-speed Force component
group.
Jacques-Maynes
has been one of SRAM’s top road test-pilots since 2005 and commented after the
event that “the SRAM Force shifting is smooth and accurate. It’s simply better
than anything I have ever used.” He remained aggressive throughout the race,
launching a bold attack on stage 2, and finished inside the top 25 overall
against ProTour competition.
SRAM Force road gear group. Photo copyright Roadcycling.com.
SRAM has
signed on to sponsor the 12-rider KGSN pro team as well as the Spanish Orbea
team. KGSN will race at major U.S. events including the Sea Otter
Classic, Tour of Georgia, as well as the USPRO Championships. Orbea will also
compete at Sea Otter, but will follow a European calendar including the Tour de
l’Avenir and the Euskatel Bicicletta.
SRAM
Force product details
The Force
road group will feature SRAM’s revolutionary DoubleTap shifting technology,
where both up and down shifts are executed by a single inward pivoting shift
lever. Force takes innovation further with a distinct focus on weight,
ergonomics, materials, and finish.
In
ergonomic terms, SRAM Force features unique right and left “fighter pilot” style
shift levers for superior control. Advanced construction materials include
magnesium, carbon, and aluminum for weight savings and a beautiful finish.
SRAM’s Force group redefines lightweight with 307 gram integrated brake/shift
levers (111
grams less than a leading competitor – we won’t mention
any names here – that’s a 25% weight saving at the
handlebar!).
Kodakgallery.com/Sierra
Nevada as well as Team Orbea will be fully equipped with the SRAM road kit by
April of this year, based on SRAM’s phased release strategy. Consumers will get
there first opportunity to see, touch, taste, and feel the new componentry at
the Sea Otter Classic, which follows SRAM’s global launch of the Force group in
April 2006. Be sure to check in at Roadcycling.com for a review of the new SRAM
Force group shortly after it arrives in our mail.
