The new United Pro Cycling Team was officially launched last week in New York City with the announcement that car manufacturer,
Toyota, is the title sponsor.

The US' latest professional team, United Pro Cycling, unveiled its title sponsor in New York Tuesday morning, revealing that car maker
Toyota would be backing the new squad. The team will also be funded by support from fans, team owner Sean Tucker announced.

"The problem with the existing structure is that after a couple years of building a great team, a sponsor will fold and the team will disappear. Not anymore," says Sean Tucker, the man behind the team.   In the past, teams have always pursued naming sponsors, only for the organization to fold within a handful of years when the company decides to change its marketing strategies.

"I wanted to create the cycling dream team and bring the enthusiasm for cycling found in Europe to the
United States ," Tucker says. "So I created a model that's been 11 years in the making from the influence of the NBA and the NFL. And we're hoping other teams will follow suit."

Fans will be given the chance to add to the success of the team by subscribing to varies levels of membership entitling them to e-mailed newsletters with team race results, rider interviews and photos, exclusive team merchandise discounts, and special offers from team sponsors.

"We're very excited to support the Toyota-United Pro Cycling Team because they bring so much passion to the sport," said Jim Farley,
Toyota's vice president of marketing. "Cycling is about always moving forward and improving on everything you do. At
Toyota we can absolutely relate to that."

The team will be directed by former pro?s Frankie Andreau and Harm Jansen.   The full roster is as follows:

Chris Wherry (USA), formerly of Health Net-Maxxis
Tony Cruz (USA), formerly of Discovery Channel
Chris Baldwin (USA), formerly of Navigators Insurance
Bobby Lea (USA), formerly of Team Northwestern Mortgage
Ivan Dominguez (Cuba), formerly of Health Net-Maxxis
Juan Jose Haedo (Argentina), formerly of Colavita-Sutter Home
Ivan Stevic (Serbia), formerly of Aerospace Engineering
Justin England (USA), formerly of Health Net-Maxxis
Heath Blackgrove (New Zealand), formerly of Beveren, Belgium
Jose Manuel Garcia (Mexico), formerly of Mexican national team
Mariano Friedick (USA), formerly of Jelly Belly-Pool Gel
Stefano Barberi (Brazil), formerly of TIAA-CREF
Sterling Magnell (USA), formerly of Team Monex
Derek Wilkerson (USA), formerly of Colavita-Sutter Home
Josh Thornton (USA), formerly of Neptune-Fuji
Sean Sullivan (Australia), formerly of Team Barloworld, South Africa
Chris Stockburger (USA), formerly of U.S. national team

American component manufacturer SRAM last week announced a major break through for them in the world of European professional cycling.   SRAM?s commitment to the road continues with the announcement of its sole European program, Team Orbea. This follows the release of SRAM?s U.S-based program, Kodakgallery.com/Sierra Nevada.

Orbea is a technologically advanced frame manufacturer based in
Northern Spain who has enjoyed great success in the growth of its brand over the past several years with key wins under several Top Level professional teams. Team