Can Lance Armstrong fight back?
He's going to have to crawl through a lot of crap before he sees daylight.
that Armstrong admits to doping, gets his lifetime ban reduced to a number of years, and doesn’t go to jail for perjury. What now? This was the question posed to me while on a group ride.
First off the perjury charge that everyone talks about is one that according to a lawyer who is familiar with the case expires in April 2013. Also, what’s the upside to any attorney prosecuting him for something that most American’s don’t care about in the first place – bike racing in Europe? Yes, technically he could be persecuted for perjury, but that would be something his attorney Tim Herman would work out beforehand. I don’t expect Lance will be making license plates anytime soon.
This is when Armstrong’s public relation team springs to work.
First off we’d see Armstrong in HD across all the morning talk shows. Next up an appearance on a news magazine show like “60 Minutes.” Again, no crying or apologies – just him stating doping was rife in the sport and he never put a gun to anyone’s head to force anyone to stick a needle in their arm. He’s a victim too, blah, blah, blah ...
While Armstrong is waiting for his suspension to wind-down I know there’s a book being written. No, not a follow up by Sally Jenkins, author of “It’s not About the Bike.” She has proven herself to be another in a line of sycophant journalists and her reputation would make any book written about Armstrong a joke. He needs to go “top shelf” with his next author.
Last month I wrote that Armstrong had an “insightful” lunch with Doug Brinkley, a professor at Rice University and author to several books spanning the subject of politicians to musicians. He’s exactly the guy you’d want to write a truthful account of the dirt days of cycling. Brinkley is a writer that could be taken seriously.
With a book published Armstrong could slowly make steps toward redemption in the views of the public and sponsors. Remember how Nike took back Michael Vick after going to jail for organizing dog fighting? So do you really think they’d have a problem with endorsing Armstrong after doping? Remember, this is a couple of years down the road when the heat has cooled off and people are starting to sympathize with him on how doping was part of the system of European racing. Poor Armstrong didn’t have a choice!
Soon he’s back on the lecture circuit pulling in the money that is sorely needed from a couple of dry years. And between speaking engagements he’s training and getting ready for his next sporting event.
But do I believe that Armstrong is really willing to admit to doping just to be able to compete again? No. It’s about slowly trying to have a “normal” life again. In order to do that he’s going to have to go Shawshank Redemption style and crawl through a crap-filled tunnel to escape. He has to think that at the end of the tunnel, when he finally pokes his