Team Garmin-Slipstream has announced that it will become Team Garmin-Transitions with the addition of Transitions Optical as a new sponsor of the team. Transitions Optical is a manufacturer of adaptive eyewear. From the mountains of the Grand Tours to the cobbles of the Classics, Team Garmin-Transitions athletes will wear Transitions lenses as they race and train around the globe in various lighting conditions.
"The riders of this team have set the standard for ethical competition while racing and training with the best technology available," said Brett Craig, President of Transitions Optical. "As we looked to replicate the success of our PGA relationship in North America with a similar relationship in Europe; cycling, and specifically Team Garmin, was the perfect fit for our organization. We share similar goals rooted in innovation and ethics and we are proud to join this elite squad as it continues to build on past success."
According to a Transitions spokesman, Transitions technology is ideally suited to the sport of cycling. The athletes of Team Garmin-Transitions are competing over hundreds of kilometers per day and continuously going through different lighting conditions. Training and racing with Transitions® lenses provides the team a true technological advantage that will increase visually acuity, reduce visual fatigue and have a profound effect on riders' response times during decisive moments of racing.
"Our riders are constantly going through different lighting conditions while training and racing. If we can increase visual acuity and reduce visual fatigue, that gives us a big advantage on the road," said Jonathan Vaughters, CEO of Slipstream Sports, the sports management company that owns Team Garmin-Transitions. "Like the team, Transitions is driven by innovation and a commitment to excellence. We are thrilled to work with them."
As part of the sponsorship, Transitions will launch a major European marketing campaign featuring the team. According to Lindsay Brown, General Manager of Europe, Middle East and Africa for Transitions, "In the team, we have found a true partner that can help us deliver our brand message to millions of our partners and consumers in a meaningful, impactful way. We are excited to kick off this relationship and look forward to working with the riders and staff for years to come."
"From a business standpoint, working with Transitions is a perfect fit," commented Matt Johnson, President of Slipstream Sports. "The sponsorship provides Transitions an opportunity to showcase their products to customers, globally."
Visit Transitions online at www.transitions.com.
