Road cycling's traditional focus on winning races results in the riders being shielded as much as possible from anything that could interfere with this goal, including sometimes cycling fans. While racing is also important for the Cervélo TestTeam, according to Cervelo its two other goals - product development and fan access - carry equal weight.
The newest way for the TestTeam to improve fan access is through TestTeamTravel, which will give fans the full pro treatment with the opportunity to get closer than you've ever been to both the action and the riders. TestTeamTravel packages are now available for the Classics and the Giro d'Italia. Packages for the Tour de France will be available soon.
"Our trips offer a great combination of activities. Fans get their own TestTeam bike for the duration of the event, ride part of the racecourse, meet the team for dinner and watch the team perform in the race. Because the team was set up with Fan access in mind, our riders are very open to this interaction with fans, and the first events at the Tour of California have borne this out."