Trek to Sponsor Team RadioShack

Reviews & Tech

12/10/2009| 0 comments
by Dave Osborne
2010 Team RadioShack Trek Madone bike.
2010 Team RadioShack Trek Madone bike.

Trek to Sponsor Team RadioShack

Team RadioShack to ride Trek bikes throughout 2010 season.

 
Trek earlier today confirmed today that it will be the official bike sponsor of the 2010 Team RadioShack, continuing its relationship with Team Director Johan Bruyneel, 7-time Tour de France champion Lance Armstrong, and 11 other notable riders of the 2009 Astana Team.

"We are excited to fuel the success of our friends at Team RadioShack by providing the most technologically advanced bicycles and components in the world," commented Trek's Director of Marketing, Dean Gore. "Our sponsorship of professional athletes has consistently pushed Trek to innovate and produce products which perform at the absolute highest level, and we look forward to continuing these fruitful relationships."

Trek and Team RadioShack held their first official meetings at a team camp in Tucson, Arizona December 7-12. While at camp, Team RadioShack riders were outfitted with 2010 Trek bicycles and Bontrager gear.

For their training and race rigs, riders received custom-fitted 2010 Trek Madone bicycles. As the latest in a line of bikes that have won 9 of the last 10 editions of the Tour de France, the 2010 Trek Madone represents the culmination of over 30 years of bicycle innovation, technology, and refinement. Team Shack riders will also receive Trek's Prototype 2011 Speed Concept bicycles before gearing up for the Tour Down Under in January.

The newly-formed RadioShack pro cycling team will also be riding Bontrager components and accessories throughout the 2010 season, including Bontrager wheels, handlebars, stems, bar tape, bottles, cages, and computers.

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