lead to German national television stations ARD and ZDF cancelling their intensive Tour de France coverage and may, therefore, have initiated the beginning of a long-term demise of pro road cycling. The sport of pro cycling may enter a vicious circle where reduced media coverage of the pro cycling races leads to reduced sponsorship revenues for teams and races, which leads to less interesting races, reduced technological developments and less advanced coverage, which again leads to further reduced media coverage, and so on.