Mark Cavendish Powers to Victory in 2011 Road Cycling World Championships in Denmark
Mark Cavendish became the first British male rider to win the road race world title in 46 years when he edged the field in a mass sprint earlier this afternoon.
23 kms to go and soon picked off Roux.
But they could not rest long as Frenchman Thomas Voeckler, Belgian Klaas Lodewyck and local Danish favourite Nicki Sørensen sped away.
Seven kilometers from the line, the peloton re-grouped as Team Great Britain and Team Australia prepared for the most eagerly awaited sprint of the season.
Swiss powerhouse Fabian Cancellara gave it a shot but could only manage fourth. Goss got to Cavendish's wheel, but had to settle for second.
"My team mates looked after me all day, they rode like a seasoned professional team," Goss told reporters.
"I don't like being the bridesmaid, I would much rather be wearing that jersey today," Goss said wanting to convince reporters that he did not help HTC-Highroad teammate Cavendish in today's race.
You can watch video highlights from the 2011 UCI road cycling world championships in Copenhagen, Denmark in our video section .