Cycling Social Media
Social media is part of the marketing strategy in cycling. Who is doing it well?
do a commendable job on the social media front such as Lotto-Belisol for their frequent Twitter updates and Rabobank with their mobile app. I expect other teams to follow suit. Having spoken to a couple of media types I know that if team budgets are increased we'll have live trackers focused on their riders and streaming video for fan updates.
It's a bold new world and technology is taking us up close and personal, whether teams want it or not. I hope mangers are ready.