Breaking News: Team CSC Becomes Team Saxo Bank
Riis Cycling and Saxo Bank, the leading online investment bank, have signed an agreement that will let Saxo Bank become a co-sponsor of Team CSC together with CSC. The agreement becomes effective immediately, which means that team CSC will appear as Team CSC/Saxo Bank at the upcoming Tour De France.
The agreement runs to the end of this year, and on January 1st 2009 Saxo Bank becomes the sole main sponsor of the team that, from then on, will be known as team Saxo Bank. The duration term of the contract is three years.
during this transition, and they point out that the CSC executives generously have shared their sponsorship experience with them. “We are very pleased that CSC has included us a co-sponsors for the remainder of their contract with Riis Cycling creating the best possible transition for the team and us as the new main sponsors,” Fournais and Christensen said. “It goes without saying that this is the best possible scenario for all stakeholders.”
At CSC, this is also significant and good news.
"We are pleased to welcome Saxo Bank onboard as a co-sponsor of Team CSC for the remainder of 2008 and thrilled that they will become the team's title sponsor in 2009," said David Booth, President of Global Sales and Marketing for CSC. "We have enjoyed an incredible partnership with the Team for these past eight years; helping them secure another strong partner like Saxo Bank is in keeping with that spirit of partnership”.
For Bjarne Riis, the partnership with Saxo Bank will secure the kind of stability that is necessary for the team’s future success. He too, sees the sponsorship agreement with Saxo Bank as a match between two partners that have much to offer each other.
“Now we can focus on the next big event - Tour de France knowing that we have the possibility to build a team for the future with Saxobank. We are very ambitious about being the best team in the world and with Saxobank on board we have found the best possible partner for this project”, says Bjarne Riis.